Black Magic Flipper Jig from

Many of you who use Black Magic products might recognise us as having a strong history in developing tackle suited to bait fishing.  It’s also true though that we have a great range of lures including our metal jigs ranging from 40g up to 400g.  These include our smaller Flutter jigs, our more “solid” Knife jigs and our super sleek profile Deepwater Slim jigs.

We like to keep an eye on trends and this season we have introduced what we think is probably our most innovative saltwater jig – the Flipper jig.  At first glance, its shape is particularly interesting featuring a solid weighted tail end with a front half dominated by a large “scooped” area on one side.  This unique shape means the jig has an enticing action as it sinks, but the scooped face makes the movement during retrieval even more dynamic

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