The S-MAG Lure is designed with a streamlined, rounded body that makes it a perfect swimming lure. it is weighted to near neutral buoyancy allowing a variety of presentations in the water. The Shallow Magnum Lure has a great running action in the water, topped with its streamlined body it […]

Built tough to handle the tropical brutes found in all equatorial waters, the new Barra Magnum series has passed with flying colors in test from around the globe. Whether fishing the coasts of Australia to the azure blue waters of the Carribean there’s a Barra Magnum for you. With all […]

Built of balsa with a slow-rising response on retrieve pause, the Flat Rap® swims with a hard-flashing modification of the classic Rapala® “wounded-minnow” action. The triangle lip assists in creating the unique, quicker flashing action while deflecting off obstacles in its way. Sticky sharp VMC® black nickel hooks. Hand-tuned and […]

The Chasebaits Drunken Mullet Lure for sale now is a Swimbait with a difference. Articulated as swim baits are, the Drunken Mullet fishing lure adds a spinning prop tail feature that adds a new dimension to attracting big ones. The action makes it look like a wounded or exhausted fish. […]

  The Autotune design provides for 2 key features– maximum diving depth, and the ability to ensure the lure always swims straight. The DTX minnow with Autotune will always swim straight, first time and every time, no matter how many fish you catch. The other key feature of the Autotune […]

This Nils Master lure is truly Invincible! The arch-like body of the Invincible gives it an irresistible swimming motion. It is one of the most successful plugs out there and it has been used by anglers to catch record-breaking amounts of large fish all over the world. The Invincible is […]