The new Powerbait 5 inch Bubble Shiner features a classic ribbed body profile with slim T shaped paddle tail for a tight swimming action at the slowest of speeds. Designed in Japan, the Bubble Shiner is belly weighted with salt crystals for improved action. On the drop or on the […]

The Gulp! Saltwater Jerk Shad looks and swims like it is alive. This Gulp! product is 100% biodegradable and made of all natural ingredients. Berkley has developed this new lab-tested and field-proven saltwater formula for the inshore angler. Berkley Gulp! Saltwater baits are made from natural ingredients that release 400 […]

Most anglers know that big baits attract big fish and it only stands to reason. While small fish will often tackle monstrous lures, and big fish small lures, the rule of thumb still stands. If you’re looking to break size records, fish big. The Berkley Gulp 6 Inch Grub, while […]

  Berkley have a new shape just hitting the shelves. The Gulp Jigging Shrimp Lures 5 Inch. And not only is it new, it promises to be a brilliant general purpose, weapons grade fishing lure suitable for a whole host of applications, on the rivers, the estuaries and blue water […]